First of its kind holiday design store lands in YorkshireOctober 9, 2014
One of the UK’s leading travel operators has launched its first holiday design store in Yorkshire.
The Thomson store on St Sepulchre Gate in Doncaster has been fully refurbished with a number of new digital and interactive features that modernise the customer experience of buying a holiday.
The immersive design sees all point-of-sale material withdrawn and replaced with a series of interactive digital displays which showcase latest products and destinations, with many flying from the nearby Robin Hood Airport Doncaster Sheffield.
A touch-screen, wall mounted interactive map allows to customers to select a destination and uncover details as they zoom in and select different hotels and discover information such as local sights and Tripadvisor reviews.
Jackie Hinds, Store Manager, said: “The new store has received great feedback since its opening.
“More than ever, customers are demanding an experience, not a transaction. The new holiday design stores are a great way to enhance the way customers can interact with us.
“We also have two new banquette-style booking booths in store which are proving to be very popular, and many of our holiday packages fly from the nearby Doncaster Sheffield Airport, which is really convenient for people living in the region as they can depart for their holiday from their local airport.”
Thomson, which is part of TUI UK and Ireland, has 700 stores around the country and expects to roll out the design to 100 shops over the next two to three years.
The modular nature of the concept means that different elements can be trialled depending on the location and demands of each store.
Craig Hewitt, Trade Sales Executive at Doncaster Sheffield Airport, said: “The new store is fantastic and really adds to the customer experience of buying a holiday.
“With Doncaster now being home to a state-of-the-art Thomson store as well as a thriving Airport, travel continues to play a huge part in the local and regional economy.”
Doncaster Sheffield Airport offers flights to over 30 destinations. For more information, please visit the Destinations section of our website.