Joint investment provides a warmer welcome to Yorkshire at DSA

24th July 2018

Yorkshire’s award winning Doncaster Sheffield Airport will be giving passengers an even warmer welcome to the region from today (Tuesday 24 July) following the installation of the iconic Welcome to Yorkshire branding in the terminal and a revamped tourist information centre.

The refurbishment is a joint investment between the airport and Welcome to Yorkshire as part of a longstanding partnership, working together to attract greater levels of leisure and business tourism to the region. The tourist information centre – officially opened today by Welcome to Yorkshire CEO, Sir Gary Verity – and the in-terminal décor sporting the striking branding, features stunning imagery of coast and countryside, and famous landmarks of God’s own county.

Visitors will receive a warm welcome on arrival and they’ll be able to get lots of information about the county together with an abundance of offers and promotions to venues, museums, country estates and attractions across the region. Returning passengers can enjoy a lovely reminder that there’s no place like Yorkshire.
Sir Gary’s official opening represents another major milestone in a close partnership that began in March 2016, marking DSA as official airport partner and Flybe the official airline partner of Welcome to Yorkshire.

Flybe’s stunning liveried Embraer 195 jet has been spreading the ‘Welcome to Yorkshire’ message across Europe. #PurplePlane has flown the equivalent of 32 times around the planet, travelling over 800,000 miles, showcasing the Yorkshire across 15 different countries and the UK including France, Holland, Portugal, Italy, Ireland and the Channel Islands.

DSA has been a strong supporter of the Tour de Yorkshire over the last three years. In May, a branded DSA/Flybe Welcome to Yorkshire car took part in the pre-race caravan and ambassadors’ tour. As guardians of the Gateway to Yorkshire, both the airport and the big yellow ‘Y’ were proud to feature in day two of this year’s tour.

Steve Gill, CEO of Doncaster Sheffield Airport, said: “We take our role as ambassadors of Yorkshire very seriously. We already know how fortunate we are to live and work in the area and it is up to us to make sure that every visitor who arrives here through our airport, has the opportunity to learn about what’s on offer.

“An airport is the entrance to the rest of the world, but we are equally proud and privileged to be here as the Gateway to Yorkshire. Our new facility allows us to showcase everything that is wonderful about our part of the world. Our knowledgeable terminal team will be able to share their enthusiasm for the region, so we can make sure that our visitors get a great Yorkshire welcome as soon as they arrive.

We’re absolutely delighted that Sir Gary is officially opening our Welcome to Yorkshire TIC, his legendary enthusiasm for the region sets us off to a great start.”

Sir Gary Verity DL, Chief Executive of Welcome to Yorkshire said: “The striking new branding throughout the terminal is a magnificent way to officially welcome people to Yorkshire when they arrive. It’s been a pleasure to continue our strong partnership with Doncaster Sheffield Airport and unveil the newly refurbished tourist information centre, which is sure to inspire visitors to explore the many highlights that the county has to offer during their stay.”